Building E-commerce Excellence
Over 10 years of experience managing online stores. I combine business perspective with technical knowledge to scale sales and optimize processes.
My values
Development • Responsibility • Proactivity • Self-awareness • Humility
Gallup Test
Individualization | Achiever | Analytical | Focus | Relator - Executing
Experience
Career path from specialist to manager.
E-commerce Manager
Oct 2020 - PresentI lead e-commerce development for the Helikon-Tex and Direct Action brands. I built the e-commerce team from scratch.
- Migration of two global brands' online stores to a new e-commerce platform, including integration with company systems.
- Implementation of a PIM as the single source of product information, eliminating manual data transfer and automating product publication across stores.
- Automation of returns handling and optimization of transaction fees.
- Implementation of a D2C sales planning process with ongoing performance tracking.
- Delivery of D2C sales targets for both brands.
E-commerce Specialist
Aug 2018 - Sep 2020Responsible for ongoing store maintenance and coordination of development work.
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- Coordination with the software house (defining requirements, testing).
- Implementing Marketing Automation (scenarios, segmentation) and email campaigns.
- Front-end work (HTML/CSS) - coding landing pages and newsletter templates.
- Creating process documentation and training materials for the team.
E-commerce Consultant
Dec 2019 - Jul 2020Recovery project after a failed store implementation on WordPress.
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- Technology audit and recommendation to migrate to a SaaS platform.
- Managing the implementation process with a new software vendor.
- Operational work: store configuration, front-end coding, integrations.
E-commerce Analyst
Nov 2016 - Jul 2018Role focused on data analytics and sales channel optimization.
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- Configuration of Google Analytics, Google Optimize and running A/B tests.
- Launching and optimizing sales on Allegro through Baselinker integration.
- PPC campaign optimization (AdWords, Google Shopping) - cost reduction, ROI growth.
- Implementing marketing automation and warehouse process improvements.
Projects
Skills
Tools and areas I work with.
Management
Responsibility for stores results and growth - scaling business, achieving KPIs and smooth operations.
Analytics
Tech
Marketplace
Digital Marketing
SEO, SEM, PPC, Email Marketing, Automation
AI
Education
Bachelor of Information Technology
University of Lower Silesia (DSW)
2022 – 2023
Specialisation: E-commerce Developer (Magento).
Systems Engineering
Wrocław University of Science and Technology
2012 – 2016
Specialisation: Energy Systems.
Certificates & Training
APMG International
Inżynieria Personalna
Contact
Happy to talk about E-commerce or connect with other specialists.