Building E-commerce Excellence
Over 10 years of experience managing online stores. I combine business perspective with technical knowledge to scale sales and optimize processes.
My values
Development • Responsibility • Proactivity • Harmony • Self-awareness • Humility
Gallup Test
Individualization | Achiever | Analytical | Focus | Relator - Executing
Experience
Career path from specialist to manager.
E-commerce Manager
Oct 2020 - PresentI develop e-commerce for the Helikon-Tex and Direct Action brands. I built a team of over 10 people from scratch.
Technology & Processes
- Migration of two global brands' stores from Magento 1 to Magento 2 (Hyvä, AWS, ERP and PIM integrations).
- Product information standards and processes for both brands, implemented in PIM.
- New payment system and returns process: commission cost -22.5%, return handling time -43.5%.
D2C Channel Performance · since 2025
- Repositioning the D2C channel from brand awareness to sales: first sales targets for both brands.
- D2C sales planning model with a cyclic plan revision.
- Sales plan fulfilled at 100%, revenue +33.3% YoY with gross margin growth.
E-commerce Specialist
Aug 2018 - Sep 2020Responsible for ongoing store maintenance and coordination of development work.
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- Coordination with the software house (defining requirements, testing).
- Implementing Marketing Automation (scenarios, segmentation) and email campaigns.
- Front-end work (HTML/CSS) - coding landing pages and newsletter templates.
- Creating process documentation and training materials for the team.
E-commerce Consultant
Dec 2019 - Jul 2020Recovery project after a failed store implementation on WordPress.
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- Technology audit and recommendation to migrate to a SaaS platform.
- Managing the implementation process with a new software vendor.
- Operational work: store configuration, front-end coding, integrations.
E-commerce Analyst
Nov 2016 - Jul 2018Role focused on data analytics and sales channel optimization.
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- Configuration of Google Analytics, Google Optimize and running A/B tests.
- Launching and optimizing sales on Allegro through Baselinker integration.
- PPC campaign optimization (AdWords, Google Shopping) - cost reduction, ROI growth.
- Implementing marketing automation and warehouse process improvements.
Projects
Skills
Tools and areas I work with.
Management
Responsibility for stores results and growth - scaling business, achieving KPIs and smooth operations.
Analytics
Tech
Marketplace
Digital Marketing
SEO, SEM, PPC, Email Marketing, Automation
AI
Education
Bachelor of Information Technology
University of Lower Silesia
2022 - 2023
Certificates & Training
APMG International
Inżynieria Personalna
Contact
Happy to talk about E-commerce or connect with other specialists.