Marek Zimmermann · E-commerce Manager Process-driven growth
I understand the goals and language of every department that intersects with e-commerce. Using data, I build processes and team routines that keep the business growing according to plan.
My values
Development • Accountability • Proactivity • Self-awareness • Humility
Gallup Test
Individualization • Achiever • Analytical • Focus • Relator | Executing
Experience
Career path from specialist to manager.
E-commerce Manager
Oct 2020 - PresentI lead D2C online sales for Helikon-Tex and Direct Action - from sales planning to technology and processes. I built the e-commerce team from scratch.
- Migration of two global brands' online stores to Magento 2, including integration with company systems.
- Implementation of PIM as the single source of product data - no manual data transfer, automated product publication across stores.
- Automation of returns handling and reduction of transaction fee costs.
- Implementation of a D2C sales planning process with regular performance tracking.
- Consistent delivery of D2C sales targets for both brands.
E-commerce Specialist
Aug 2018 - Sep 2020I was responsible for day-to-day store maintenance and coordination of development work.
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- Coordination with the software house (requirements definition, testing).
- Implementation of Marketing Automation (scenarios, segmentation) and email campaigns.
- Coding of landing pages and newsletter templates (HTML/CSS).
- Creation of process documentation and training materials for the team.
E-commerce Consultant
Dec 2019 - Jul 2020I led a recovery project after a failed store implementation on WordPress.
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- Technology audit and recommendation to migrate to a SaaS platform (Shoper).
- Management of the new store implementation with a new software vendor.
- Store configuration, front-end coding and Baselinker integration.
E-commerce Analyst
Nov 2016 - Jul 2018I was responsible for data analytics and sales channel optimisation.
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- Configuration of Google Analytics and Google Optimize, and A/B testing.
- Launch and optimisation of Allegro sales through Baselinker integration.
- Optimisation of PPC campaigns (Google Ads, Google Shopping) - lower costs, higher ROI.
- Implementation of marketing automation and warehouse process improvements.
Skills
Tools and areas I work with.
Management
Accountable for store performance and growth - scaling business, achieving KPIs and smooth operations.
Analytics
- GA4
- GTM
- SQL
- Power BI
- Excel
- Clarity
Technology
- Magento 2
- Pimcore
- Shoper
- Baselinker
- HTML/CSS
Marketplace
Digital Marketing
AI
Education
Bachelor of Engineering (BEng) in Information Technology
University of Lower Silesia (DSW)
2022 - 2023
Specialisation: E-commerce Developer (Magento).
Systems Engineering
Wrocław University of Science and Technology
2012 - 2016
Specialisation: Energy Systems.
Certificates & Training
APMG International
Inżynieria Personalna
Contact
Let’s talk about e-commerce that grows according to plan.