Marek Zimmermann · E-commerce Manager Building E-commerce Excellence
Over 10 years of experience managing online stores. I combine business perspective with technical knowledge to scale sales and optimize processes.
My values
Development • Responsibility • Proactivity • Self-awareness • Humility
Gallup Test
Individualization | Achiever | Analytical | Focus | Relator - Executing
Experience
Career path from specialist to manager.
E-commerce Manager
Oct 2020 - PresentI lead D2C online sales for Helikon-Tex and Direct Action - from sales planning to technology and processes. I built the e-commerce team from scratch.
- Migration of two global brands' online stores to Magento 2, including integration with company systems.
- Implementation of PIM as the single source of product data - no manual data transfer, automated product publication across stores.
- Automation of returns handling and reduction of transaction fee costs.
- Implementation of a D2C sales planning process with regular performance tracking.
- Consistent delivery of D2C sales targets for both brands.
E-commerce Specialist
Aug 2018 - Sep 2020I was responsible for day-to-day store maintenance and coordination of development work.
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- Coordination with the software house (requirements definition, testing).
- Implementation of Marketing Automation (scenarios, segmentation) and email campaigns.
- Coding of landing pages and newsletter templates (HTML/CSS).
- Creation of process documentation and training materials for the team.
E-commerce Consultant
Dec 2019 - Jul 2020I led a recovery project after a failed store implementation on WordPress.
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- Technology audit and recommendation to migrate to a SaaS platform (Shoper).
- Management of the new store implementation with a new software vendor.
- Store configuration, front-end coding and Baselinker integration.
E-commerce Analyst
Nov 2016 - Jul 2018I was responsible for data analytics and sales channel optimization.
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- Configuration of Google Analytics and Google Optimize, and A/B testing.
- Launch and optimization of Allegro sales through Baselinker integration.
- Optimization of PPC campaigns (Google Ads, Google Shopping) - lower costs, higher ROI.
- Implementation of marketing automation and warehouse process improvements.
Skills
Tools and areas I work with.
Management
Responsibility for stores results and growth - scaling business, achieving KPIs and smooth operations.
Analytics
Tech
Marketplace
Digital Marketing
SEO, SEM, PPC, Email Marketing, Automation
AI
Education
Bachelor of Engineering (BEng) in Information Technology
University of Lower Silesia (DSW)
2022 - 2023
Specialisation: E-commerce Developer (Magento).
Systems Engineering
Wrocław University of Science and Technology
2012 - 2016
Specialisation: Energy Systems.
Certificates & Training
APMG International
Inżynieria Personalna
Contact
Happy to talk about E-commerce or connect with other specialists.