Building E-commerce Excellence
Over 9 years of experience managing online stores. I combine business perspective with technical knowledge to scale sales and optimize processes.
My values
Development • Responsibility • Proactivity • Balance • Self-awareness • Humility
Gallup Test
Individualization | Achiever | Analytical | Focus | Relator - Executing
Experience
Career path from specialist to manager.
E-commerce Manager
Oct 2020 - PresentI am fully responsible for the e-commerce channel for Helikon-Tex and Direct Action brands - store performance, technology decisions and cross-departmental collaboration. I built a team of over 10 people from scratch, with whom I develop stores and manage daily operations. I am also a member of the company's management team.
- Launched new Helikon-Tex and Direct Action stores (Magento).
- Built the e-commerce department from scratch - established processes, documentation and team structure.
- Led the project of preparation and migration of all product data to the PIM system.
- Created growth strategies based on data analysis and business objectives.
E-commerce Specialist
Aug 2018 - Sep 2020Responsible for ongoing store maintenance and coordination of development work.
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- Coordination with the software house (defining requirements, testing).
- Implementing Marketing Automation (scenarios, segmentation) and email campaigns.
- Front-end work (HTML/CSS) - coding landing pages and newsletter templates.
- Creating process documentation and training materials for the team.
E-commerce Consultant
Dec 2019 - Jul 2020Recovery project after a failed store implementation on WordPress.
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- Technology audit and recommendation to migrate to a SaaS platform.
- Managing the implementation process with a new software vendor.
- Operational work: store configuration, front-end coding, integrations.
E-commerce Analyst
Nov 2016 - Jul 2018Role focused on data analytics and sales channel optimization.
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- Configuration of Google Analytics, Google Optimize and running A/B tests.
- Launching and optimizing sales on Allegro through Baselinker integration.
- PPC campaign optimization (AdWords, Google Shopping) - cost reduction, ROI growth.
- Implementing marketing automation and warehouse process improvements.
Skills
Tools and areas I work with.
Management
Responsibility for stores results and growth - scaling business, achieving KPIs and smooth operations.
Analytics
Tech
Marketplace
Digital Marketing
SEO, SEM, PPC, Email Marketing, Automation
Education
Bachelor of Information Technology
University of Lower Silesia
2022 - 2023
Certificates & Training
APMG International
Inżynieria Personalna
Contact
Happy to talk about E-commerce or connect with other specialists.