Marek Zimmermann · E-commerce Manager Building E-commerce Excellence
Over 10 years of experience managing online stores. I combine business perspective with technical knowledge to scale sales and optimize processes.
My values
Development • Responsibility • Proactivity • Self-awareness • Humility
Gallup Test
Individualization | Achiever | Analytical | Focus | Relator - Executing
Experience
Career path from specialist to manager.
E-commerce Manager
Oct 2020 - PresentI lead e-commerce development for the Helikon-Tex and Direct Action brands. I built the e-commerce team from scratch.
- Migration of two global brands' online stores to a new e-commerce platform, including integration with company systems.
- Implementation of a PIM as the single source of product information, eliminating manual data transfer and automating product publication across stores.
- Automation of returns handling and optimization of transaction fees.
- Implementation of a D2C sales planning process with ongoing performance tracking.
- Delivery of D2C sales targets for both brands.
E-commerce Specialist
Aug 2018 - Sep 2020Responsible for ongoing store maintenance and coordination of development work.
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- Coordination with the software house (defining requirements, testing).
- Implementing Marketing Automation (scenarios, segmentation) and email campaigns.
- Front-end work (HTML/CSS) - coding landing pages and newsletter templates.
- Creating process documentation and training materials for the team.
E-commerce Consultant
Dec 2019 - Jul 2020Recovery project after a failed store implementation on WordPress.
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- Technology audit and recommendation to migrate to a SaaS platform.
- Managing the implementation process with a new software vendor.
- Operational work: store configuration, front-end coding, integrations.
E-commerce Analyst
Nov 2016 - Jul 2018Role focused on data analytics and sales channel optimization.
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- Configuration of Google Analytics, Google Optimize and running A/B tests.
- Launching and optimizing sales on Allegro through Baselinker integration.
- PPC campaign optimization (AdWords, Google Shopping) - cost reduction, ROI growth.
- Implementing marketing automation and warehouse process improvements.
Skills
Tools and areas I work with.
Management
Responsibility for stores results and growth - scaling business, achieving KPIs and smooth operations.
Analytics
Tech
Marketplace
Digital Marketing
SEO, SEM, PPC, Email Marketing, Automation
AI
Education
Bachelor of Engineering (BEng) in Information Technology
University of Lower Silesia (DSW)
2022 - 2023
Specialisation: E-commerce Developer (Magento).
Systems Engineering
Wrocław University of Science and Technology
2012 - 2016
Specialisation: Energy Systems.
Certificates & Training
APMG International
Inżynieria Personalna
Contact
Happy to talk about E-commerce or connect with other specialists.