Hi, my name is Marek Zimmermann, and I'm an E-commerce Manager. For over eight years,
I've been helping small, medium, and large companies sell online. Currently, I work in the
Fashion industry for the owner of the Helikon-Tex and
Direct Action brands.
I'm responsible for the performance of online stores in the B2C channel. I have experience working in
B2C, D2C and B2B2C models on the Polish and international market.
I have a good understanding of the challenges of working in these models.
In my daily work, I focus on thoroughly understanding and continuously improving sales and marketing processes,
as well as risk management. Clear communication, well-defined collaboration guidelines, and building team competencies
are very important to me. I enjoy working data-driven and validating new hypotheses. I pay a lot of attention
to planning and then checking the execution of the plan.
The most important values for me in my professional life are: development,
responsibility, balance, self-awareness and humility.
Privately, a calisthenics and combat sports enthusiast. I also enjoy podcasts about business and technology.
Skills
Analytics
I'm proficient in using analytical tools and have a deep understanding of E-commerce metrics and their interdependencies.
I'm data-driven in my approach, constantly testing and validating new hypotheses in my daily work. When data is unavailable,
I rely on best practices and risk analysis to make informed decisions. I ensure that my team consistently evaluates how their
actions impact results.
• Google Analytics • Google Tag Manager • Google Looker Studio • SQL • SQL
Server Management Studio • Excel • Hotjar • Microsoft Clarity •
PageSpeed Insights • SimilarWeb • CLV • CAC • CR • AOV • CTR • OR • ROI • ROAS • KPI • CPC •
CPA • Cart Abandonment • Engagement Rate • P&L • TCO •
Sales
I have experience working with B2C, D2C, and B2B2C models and understand the complexities and challenges
associated with each. I'm skilled in implementing pricing strategies and tax regulations. I also recognize the multitude of
factors that influence the final sales outcome in E-commerce.
I'm adept at collaborating with marketing agencies and internal digital marketing teams, setting precise goals
focused on achieving sales results within the allocated budget. I have experience in implementing marketing strategies and
Marketing Automation tools.
• SEM • SEO • PPC • Google Ads • Google Serach Console • Google
Merchant Center • Google Trends • Content • Social Media • E-mail Marketing •
Marketing Automation • SalesManago • GetResponse • Quarticon • Endron • Freshmail •
MailChimp • MJML • Criteo • Buyer Persona • Marketing funnel •
E-commerce Technology
I have experience in large-scale implementations of open-source stores, smaller implementations on SaaS platforms,
as well as blog and corporate website deployments on Wordpress. I understand the impact of technology on sales. I have been
involved in tax rule implementations, EU regulation implementations, ERP and PIM integration for shops selling in multiple currencies and
languages in multiple markets.
I have experience of managing sales on Allegro. I know how it works, and what the most common problems are in selling on Amazon.
I’m currently in the process of building a team responsible for selling on Marketplace platforms.
I have programming skills that enable me to understand how mechanisms work in E-commerce and the
challenges developers face. I have experience working with various technology agencies. I can define the criteria for
selecting an agency depending on the project needs. I designed, coded and optimized this entire site myself.
• HTML • CSS • JavaScript • JQuery • Git • Chrome DevTools • Visual
Studio Code • XML • API • SSL • SQL • Lighthouse •
UI/UX
I can code landing pages, CMS pages and mailings from mock-ups. I’m familiar with UI/UX best practices.
I also have extensive experience collaborating with UI/UX Designers and CX Managers, and I understand the critical role that user research plays.
• Best Practices for UI/UX • Usability • CX • InVision • A/B
testing • Figma • Research •
Project Management
I have extensive experience in project management. I am methodical in execution, ensuring effective information flow,
risk and change management. I make sure that meetings have clear objectives, agendas, and summaries, and that each participant
understands what they need to prepare.
• Communication • Organization • Negotiation • Leadership • Motivation • Team management • Time management •
Risk management • Budget management • Task management • Change management • Problem solving • Technical writing • Reporting •
Active listening • Critical thinking • Adaptability • Conflict management • Project management methodologies • Agile • Research skills •
Product Information Management •
Management Skills
I have experience managing a team of over a dozen specialists. Clear communication and establishing
well-defined collaboration guidelines are my top priorities. I place a strong emphasis on planning and then verifying
the execution of the plan. I'm open to constructive feedback and have no issue admitting mistakes. If I notice a problem
within the team, I address it promptly. I ensure regular 1-on-1 meetings and provide consistent feedback.
• Defining objectives • Planning • Deciding • Coordination and
monitoring • Control and evaluation • Task delegation • Situational leadership •
Motivating • Development • Communication • Moderating • Fundamentals of Psychology •
Initiative • Project Management • Team management • Negotiations • Cooperation with external partners •
Working on a budget • Working on tasks • Contracting cooperation • Processes • Procedures • Structures • BPMN •
Collaboration Tools
I'm proficient in using most of the popular collaboration tools available on the market.
I'm also eager to test new tools if I see potential for improving repetitive tasks.
Technology selection, configuration and tool implementation. Frontend fixes.
Responsibility for data analysis, implementation of e-commerce tools and
warehouse work optimization.
Experience
Oct 2020 - Current • Entire M sp. z o.o. • E-commerce Manager • Full-time
• Defined selection criteria and established a partnership with a new technology provider;
• Built a self-sufficient E-commerce department for key processes (currently 12 people);
• Developed and documented collaboration guidelines, knowledge base, instructions, processes, and procedures within the E-commerce department;
• Developed routines that allow the department to work in a continuous improvement mode;
• Arranged collaboration between the E-commerce department and other departments within the company;
• Developed a growth plan for the Helikon-Tex and Direct Action stores based on data and executive board vision;
• Mapped and identified bottlenecks in the product information creation process within the company;
• Executed a project to develop a new product tree and attributes;
• Completed a project to document instructions for creating specific product information;
• Mapped processes in the stores and executed numerous development projects;
• Implemented multiple projects related to legal and tax changes;
• Executed numerous campaigns in collaboration with the Marketing department;
• Conducted pre-implementation analysis and defined the MVP for the new Helikon-Tex store with the technology partner;
• Completed a project to acquire and completing product information in Pimcore according to established standards for the new Helikon-Tex store and B2B platform;
• I was responsible for E-commerce technology until mid-2024, and have recently taken responsibility for the results of the Helikon-Tex and Direct Action shops;
• I'm a member of the company's management team.
Aug 2018 - Sep 2020 • Entire M sp. z o.o. • E-commerce Specialist • Full-time
• Developed a list of issues affecting the Helikon-Tex and Direct Action stores;
• Prioritized tasks and defined acceptance criteria for the technology partner;
• Assigned and supervised the execution of tasks by the technology partner;
• Gathered and updated missing product information in the stores;
• Trained employees on Google Analytics and Google Ads;
• Negotiated better terms with partners;
• Configured a marketing automation tool;
• Set up multiple campaigns for the Marketing department;
• Coded various landing pages, email templates, and informational pages according to UX/UI Designer guidelines;
• Created task execution guides and templates for repetitive tasks;
• Created a meeting description template and best practices for moderating and participating in meetings within the company;
• Participated in the unsuccessful implementation of the new Direct Action store;
• Conducted a root cause analysis of the failed store implementation.
This policy applies to the Website operated at: marekzimmermann.com
The Website Operator and data controller is: Marek Zimmermann, Wrocław, Poland.
Contact address: hello@marekzimmermann.com
The Website uses personal data for contact purposes via the contact form at the bottom of the page.
The Website collects information about Users and their behavior through:
• Voluntarily submitted data entered into the form, which is submitted into the Operator's systems.
• Saving cookies on end devices.
Definitions
• Cookies are small text information stored on your end device, which can be read by the IT system of the Website, as well as by IT systems belonging to other entities whose services I use.
• Website refers to this Website accessible at marekzimmermann.com.
• Operator means any natural or legal person that processes data.
• User refers to any individual accessing or using this Website.
Types of data collected
Personal data
While using the Website, I may ask you to provide certain personal data that can be used to contact you. Personal data may include, but is not limited to:
• Email address
• First and last name
• Usage data
Usage data
Usage data is collected automatically when using the Website.
Usage data may include information such as your device's IP address, browser type, browser version, the pages of the Website that you visit, the time and date of your visit, the time spent on the Website, unique device identifiers, and other diagnostic data.
I may also collect information that your browser sends whenever you visit my Website or access it via a mobile device.
Use of personal data
I may use personal data for the following purposes:
• To administer and maintain Website, including monitoring its usage.
• To contact you: To communicate with you via email.
Sharing personal data
I may share your personal data in the following circumstances:
• With service providers to monitor and analyze the use of this Website.
• To comply with applicable law, regulations, court orders, or government requests.
• To prevent any illegal activities related to the Website.
Safety of personal data
Access to personal data is limited only to authorized persons who are obligated to keep the data and the methods of securing it secret.
Your rights
You have the right to request:
• Access to your personal data,
• Rectification of data,
• Erasure of data,
• Restriction of data processing,
• Data portability.
Providing personal data is voluntary but necessary for the Website's operation.
Changes to this privacy policy
I may update this privacy policy from time to time. I will notify you of any changes by posting the new privacy policy on this Website.
I recommend reviewing this privacy policy periodically to stay informed of any changes. Changes to this privacy policy are effective when posted on this Website.
Contact
If you have any questions about this privacy policy, you can contact me by email: hello@marekzimmermann.com
