Hi, my name is Marek Zimmermann, and I'm an E-commerce Manager. For over 8 years,
I've been helping small, medium, and large companies with online sales. Currently, I work in the
fashion industry for the owner of the Helikon-Tex and
Direct Action brands.
I'm responsible for the performance of online stores in the D2C channel. I have experience working with
B2C, D2C and B2B2C models, including cross-border sales.
I have a deep understanding of the challenges associated with working in these models.
I specialize in E-commerce technology. I know how to successfully implement a store on an Open Source or SaaS platform.
I can also plan and oversee the development of new functionalities and clearly communicate complex technical topics to business stakeholders.
In my daily work, I focus on a thorough understanding and continuous improvement of sales and marketing processes.
I value precise communication and transparent collaboration principles. I take a proactive approach to problem-solving and building team competencies.
I make decisions based on data, enjoy testing new hypotheses, and visualize sales and marketing funnels. I'm consistent in actions.
I attach great importance to planning and verifying plan execution. I also ensure effective risk management and successfully implement changes.
The most important values for me in my professional life are: development,
responsibility, proactivity, balance,
self-awareness and humility.
Privately, a calisthenics and combat sports enthusiast. I also enjoy podcasts about business and technology.
Skills
Analytics
I'm proficient in using analytical tools and have a deep understanding of E-commerce metrics and their interdependencies.
I'm data-driven in my approach, constantly testing and validating new hypotheses in my daily work and implementing optimal solutions. When data is unavailable,
I rely on best practices and risk analysis to make informed decisions. I ensure that my team consistently evaluates how their
actions impact results.
• Google Analytics • Google Tag Manager • Google Looker Studio • SQL • SQL
Server Management Studio • Power BI • Excel • Hotjar • Microsoft Clarity •
PageSpeed Insights • SimilarWeb • CLV • CAC • CR • AOV • CTR • OR • ROI • ROAS • KPI • CPC •
CPA • Cart Abandonment • Engagement Rate • P&L • TCO •
Sales
I have experience working with B2C, D2C, and B2B2C models and understand the complexities and challenges
associated with each. I'm skilled in implementing pricing strategies and have practical knowledge of tax regulations and legal requirements across multiple market.
I'm aware of the many factors that influence the final sales performance in E-commerce.
I'm adept at collaborating with marketing agencies and internal digital marketing teams, setting precise goals
focused on achieving sales results within the allocated budget. I have experience in implementing marketing strategies and
Marketing Automation tools. I have successfully executed numerous marketing campaigns.
• SEM • SEO • PPC • Google Ads • Google Serach Console • Google
Merchant Center • Google Trends • Content • Social Media • E-mail Marketing •
Marketing Automation • SalesManago • GetResponse • Quarticon • Endron • Freshmail •
MailChimp • MJML • Criteo • Buyer Persona • Marketing funnel •
E-commerce Technology
I have experience in large-scale implementations of open-source stores, smaller implementations on SaaS platforms,
as well as blog and corporate website deployments on Wordpress. I understand the impact of technology on sales. I have been
involved in tax rule implementations, EU regulation implementations, ERP and PIM integration for shops selling in multiple currencies and
languages in multiple markets.
I have experience of managing sales on Allegro. I know how it works, and what the most common problems are in selling on Amazon.
I’m currently in the process of building a team responsible for selling on Marketplace platforms.
I have programming skills that enable me to understand how mechanisms work in E-commerce and the
challenges developers face. I have experience working with various technology agencies. I can define the criteria for
selecting an agency depending on the project needs. I designed, coded and optimized this entire site myself.
Page speed optimization results: Mobile,
Desktop.
• HTML • CSS • JavaScript • JQuery • SQL • PHP • Git • Chrome DevTools • Visual
Studio Code • XML • API • SSL • SQL • Lighthouse •
UI/UX
I can code landing pages, CMS pages and mailings from mock-ups. I’m familiar with UI/UX best practices.
I also have extensive experience collaborating with UI/UX Designers and CX Managers. I understand the importance of testing and user research.
• Best Practices for UI/UX • Usability • CX • InVision • A/B
testing • Figma • Research •
Project Management
I have extensive experience in project management. I am methodical in execution, ensuring effective information flow,
risk and change management. I am able to tailor project management methodologies to business needs. I make sure that meetings have clear objectives,
agendas, and summaries, and that each participant understands what they need to prepare.
• Communication • Organization • Negotiation • Leadership • Motivation • Team management • Time management •
Risk management • Budget management • Task management • Change management • Problem solving • Technical writing • Reporting •
Active listening • Critical thinking • Adaptability • Conflict management • Project management methodologies • Agile • Research skills •
Product Information Management •
Management Skills
I have experience managing a team of over a dozen specialists. Precise communication and clear cooperation rules are important to me.
I place a strong emphasis on planning and then verifying the execution of the plan.
I'm open to constructive feedback and have no issue admitting mistakes. If I notice a problem
within the team, I address it promptly. I'm skilled at building routines within the team.
I ensure regular 1-on-1 meetings and provide consistent feedback. I also have experience in creating and managing budgets.
• Defining objectives • Planning • Deciding • Coordination and
monitoring • Control and evaluation • Task delegation • Situational leadership •
Motivating • Development • Communication • Moderating • Fundamentals of Psychology •
Initiative • Project Management • Team management • Negotiations • Cooperation with external partners •
Working on a budget • Working on tasks • Contracting cooperation • Processes • Procedures • Structures • BPMN •
Collaboration Tools
I'm proficient in using most of the popular collaboration tools available on the market.
I'm also eager to test new tools if I see potential for improving repetitive tasks.
Oct 2020 - Current • Entire M sp. z o.o. • E-commerce Manager • Full-time
• Defined selection criteria and established a partnership with a new technology provider;
• Built a self-sufficient E-commerce department for key processes (currently 13 people);
• Developed and documented collaboration guidelines, knowledge base, instructions, processes, and procedures within the E-commerce department;
• Developed routines that allow the department to work in a continuous improvement mode;
• Arranged collaboration between the E-commerce department and other departments within the company;
• Developed a growth plan for the Helikon-Tex and Direct Action stores based on data and executive board vision;
• Mapped and identified bottlenecks in the product information creation process within the company;
• Executed a project to develop a new product tree and attributes;
• Completed a project to document instructions for creating specific product information;
• Mapped processes in the stores and executed numerous development projects;
• Implemented multiple projects related to legal and tax changes;
• Executed numerous campaigns in collaboration with the Marketing department;
• Conducted pre-implementation analysis and defined the MVP for the new Helikon-Tex store with the technology partner;
• Completed a project to acquire and completing product information in Pimcore according to established standards for the new Helikon-Tex store and B2B platform;
• My team, in collaboration with a technology partner, launched a new corporate website for Entire M and a blog for Helikon-Tex;
• Together with my team and our technology partner, I implemented the new Helikon-Tex online store;
• I was responsible for E-commerce technology until mid-2024, and have recently taken responsibility for the results of the Helikon-Tex and Direct Action shops;
• I'm a member of the company's management team.
Aug 2018 - Sep 2020 • Entire M sp. z o.o. • E-commerce Specialist • Full-time
• Developed a list of issues affecting the Helikon-Tex and Direct Action stores;
• Prioritized tasks and defined acceptance criteria for the technology partner;
• Assigned and supervised the execution of tasks by the technology partner;
• Gathered and updated missing product information in the stores;
• Trained employees on Google Analytics and Google Ads;
• Negotiated better terms with partners;
• Configured a marketing automation tool;
• Set up multiple campaigns for the Marketing department;
• Coded various landing pages, email templates, and informational pages according to UX/UI Designer guidelines;
• Created task execution guides and templates for repetitive tasks;
• Created a meeting description template and best practices for moderating and participating in meetings within the company;
• Participated in the unsuccessful implementation of the new Direct Action store;
• Conducted a root cause analysis of the failed store implementation.
